About the author
Andrew Sobel is an expert in fostering customer loyalty and lasting business relationships. He has written eight books on creating lifelong customer relationships. Two of these books were international bestsellers.
In addition to being an author, Sobel has worked as a strategy advisor for over 35 years. His previous clients include major companies such as Deloitte, Xerox, Experian, Bank of America, and others. He also spent 15 years working at Gemini Consulting. Sobel has an MBA from Dartmouth.
Jerold Panas is the founding partner at a firm focused on developing financial resources and building campaigns. The firm, Jerold Panas, Linzy & Partners, has worked with organizations in the education, medical, cultural, and social service fields.
Panas is a well-known speaker and contributor in the field of philanthropy and governance. He has written several books and journal articles about these topics. His book Asking is a key resource in fundraising.
